We are also expert In ATL Promotion, ATL Marketing’ stands for ‘Above The Line Marketing‘. This kind of marketing is the kind of marketing that has a very broad reach and is largely untargeted. Think about a national TV campaign, where viewers across the nation see the same advert aired across the various networks.
This kind of marketing is mostly used for building brand awareness and goodwill.
- Television advert
- Newspaper/Magazine advert
- Radio advert
- Tube/Underground advert
- Outdoor billboard
- Cinema advert
- Premier football league sponsorship (okay, maybe not for most small businesses anyway, so we won’t count this one)