Welcome to Penser Digital

Indian Fashion Industry

06 Feb
2017

Indian Fashion Industry#penser digital#marketing#branding#blog#fabric#fact#figure#

The Business of Fashion Designing

Fashion designing is a dynamic, fast paced field with unbelievable career possibilities. Having a label of one’s own is the dream of anyone aspiring to make one’s career in this field. Fashion designing business has everything one can wish for. Famous fashion designers of today have fame & money and there is a lot of personal satisfaction in expressing one’s creativity.

India in the Global Fashion Industry

For the global fashion industry, India is a very big exporter of fabrics and accessories. India enjoys monopoly in designs which covers elaborated hand embroidery. Indian garments embellishment with bead work is another area which is in demand in overseas market.

Facts & Figures

Indian Market : The total apparel market in India is calculated to be about Rs 20,000 crores. the branded apparel market’s size is around one fourth of this or Rs 5,000 crores. The organised market for designer apparel is about Rs 300-350 crores. More than 81 % of the population below 45 years of the age is fashion conscious. Many fashion designers and management experts foresee an average growth of about 10-12% for the Indian Fashion Industry in the coming years.

Fabric Industry – Geographical Diversity across Indian Landscape

As far as the market of fabrics is concerned, the ranges available in India can attract as well as confuse the buyer. In Surat city of Gujarat, fabrics are utilized to make dazzling silhouettes that are demanded world over. Another Indian fabric design is the ‘MADRAS CHECK’ originally utilized for the universal ‘Lungi’ – a simple lower body wrap worn in Southern India. This product has traversed its way on to bandannas, blouses, home furnishings and almost anyone can think of.

Folk Embroidery

In India, Folk Embroidery is always associated with women. Women linked with pastoral profession prepare embroidered animal decorations, decorative covers for horns and foreheads. ‘RABARIS’ of Kutch in Gujarat do some of the finest embroidery, making embroidered pieces during festivals and marriages. One of the significant styles of Saurashtra is ‘ Heer’ embroidery, which has bold geometric designs. woven on silks. The Gracia Jats of Kutch use geometric designs on long dresses,

Corporate & Designer Relationship

Many designer businesses have been acquired by corporates where designers play a major role in design element of the business, but the brand and organisation is owned completely by corporates. the possession of Calvin Klein by 
Philips Van Heusen and Hugo Boss & Valentino by Marzotto are some examples.

Remember Giorgio Armani famous words “IT WOULD BE VERY HARD FOR ME TO DO THINGS SOMEBODY ELSE’S WAY’. Development of one’s own style that is recognised by one’s name is the key to reach the pinnacle of success, in the business of fashion designing.

admin
author

1 comment

  1. Suhana | August 11, 2017 at 2:33 am

    You have hit the bull’s eye on making the fashion designing concept clear ..I am going to show this to my counselors at http://www.design-institute.in/ ..Thank you for the share

    Reply

Leave a reply

Your email address will not be published. Required fields are marked *

1 × 2 =